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商品編號： UV5142 出版日期： 2009/07/06 作者姓名： Wilcox, Ronald T;Goldberg, Rebecca O. 商品類別： Marketing 商品規格： 10p 再版日期： 2019/05/10 地域： 產業： 個案年度： -
商品敘述：
An iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate both dollar and percentage margins.
涵蓋領域：
Branding;Competitive strategy;Marketing
相關資料：
, (UV3934), 10p, by Ronald T Wilcox;, (UV5732), 1p, by Ronald T Wilcox;, (UV5733), 9p, by Ronald T Wilcox;, (UV5734), 1p, by Ronald T Wilcox;, (UV5735), 7p, by Ronald T Wilcox
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